The Art of Villainy with Tom Hiddleston | F-TYPE Coupe | Jaguar

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The Art of Villainy with Tom Hiddleston | F-TYPE Coupe | Jaguar

Postby TainanCowboy » Fri Jul 18, 2014 21:15

...nice car...and the E-Type has returned to production... :cool:


This Jaguar ad was banned in the U.K. because it vaguely suggests driving at high speeds in a $70,000 dollar car is a good idea.

In the spot, “Thor” star Tom Hiddleston quotes Shakespeare’s “Richard II” in his sexy villain voice while sitting in a Jaguar F-type coupe, and basically says he is going to take over the world.

While the British Advertising Standard Agency was apparently not concerned at all with the pro-villain-taking-over-the-entire-world message, it found the already subdued pro-high-speeds-in-a-fast-car message completely unacceptable, says the Hollywood Reporter.

Jaguar explained to the ASA that policeman were present during the shoot to ensure the speed limit was not exceeded, and the ASA agreed that speed wasn’t the focus of the spot, but said when the car left the garage it “appeared to suggest significant speed within an enclosed environment.”

In addition to appearing to suggest “high” speeds in a fast car might possibly have the potential to be a good idea, the ASA said the second part of the spot suggested “the car was being driven at excessive speeds and that the ad therefore encouraged irresponsible driving.”

The ASA has banned the ad in its current form.
http://dailycaller.com/2014/07/17/jagua ... its-video/
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Formosa Fitness (Sat Jul 19, 2014 14:14)
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Re: The Art of Villainy with Tom Hiddleston | F-TYPE Coupe | Jaguar

Postby Formosa Fitness » Sat Jul 19, 2014 14:17

Is the UK the worst example of the nanny state or what? I'm surprised they don't make all cars come with training wheels.
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Re: The Art of Villainy with Tom Hiddleston | F-TYPE Coupe | Jaguar

Postby Toad » Sat Jul 19, 2014 14:36

Formosa Fitness wrote:Is the UK the worst example of the nanny state or what? I'm surprised they don't make all cars come with training wheels.

Hush. Don't give them ideas.

Excellent advert, I thought. And Tom Hiddleston is a jolly good actor, what.
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Re: The Art of Villainy with Tom Hiddleston | F-TYPE Coupe | Jaguar

Postby shiadoa » Sat Jul 19, 2014 15:00

Formosa Fitness wrote:Is the UK the worst example of the nanny state or what? I'm surprised they don't make all cars come with training wheels.

If that was not true, I would have to delete that statement. :smile:
However please watch this clip of the Taiwanese scooter test so you can consider just why the UK has these rules. Somewhere in the middle of these two driving cultures would be nice :ponder:
http://www.ccfunny.com/v/JR5YwRDj
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Re: The Art of Villainy with Tom Hiddleston | F-TYPE Coupe | Jaguar

Postby Toad » Sat Jul 19, 2014 16:46

Well, I hate cars, and in general I support the UK gov'ts anal-rententive attitude to them (exception: parking attendants and speed cameras). But that commercial doesn't have any hint of bad driving behaviour, except tongue-in-cheek James Bondish stuff. The ASAs arguments would only make sense if it was played "straight", which even the most retarded viewer would understand is not the case. I've seen far worse commercials being aired which really do seem to glamorize irresponsibility.

But yeah, there's always a happy medium, and I have yet to encounter a place where people have found it.
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Re: The Art of Villainy with Tom Hiddleston | F-TYPE Coupe | Jaguar

Postby shiadoa » Sat Jul 19, 2014 16:47

Toad wrote:Well, I hate cars, but that commercial doesn't have any hint of bad driving behaviour, except tongue-in-cheek James Bondish stuff. The ASAs arguments would only make sense if it was played "straight", which even the most retarded viewer would understand is not the case. I've seen far worse commercials being aired which really do seem to glamorize irresponsibility.

But yeah, there's always a happy medium, and I have yet to encounter a place where people have found it.

did you watch the Test video I posted? :lol:
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Re: The Art of Villainy with Tom Hiddleston | F-TYPE Coupe | Jaguar

Postby Toad » Sat Jul 19, 2014 16:49

shiadoa wrote:did you watch the Test video I posted? :lol:

I tried, but it didn't play. Anyway, I don't need to :grin:

I've done my scooter test. I've seen what people are capable of :facepalm:
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Re: The Art of Villainy with Tom Hiddleston | F-TYPE Coupe | Jaguar

Postby TainanCowboy » Sat Jul 19, 2014 17:10

A bit more that happens to include some rather well-known Brit actors...and an F-Type...



Image
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Re: The Art of Villainy with Tom Hiddleston | F-TYPE Coupe | Jaguar

Postby shiadoa » Sat Jul 19, 2014 17:20


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Re: The Art of Villainy with Tom Hiddleston | F-TYPE Coupe | Jaguar

Postby TainanCowboy » Sat Jul 19, 2014 19:48

Alright...a bit of E-type history it is then...


(includes clip of John Surtees visiting)
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Proverbs, Chapter 16 verse 9 <--- When in doubt, remember this.
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